Proximity Beacon Market To Inflate With A CAGR Of 22.0% In 2017-2025

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Proximity Beacon Market To Inflate With A CAGR Of 22.0% In 2017-2025

As outlined by the latest market research report authored by Credence Research, “Perimeter Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Infrastructures, Others)) Market – Growth, Potential Customers and Competitive Landscape, 2017-2025”, Proximity Beacon industry is roughly to enlarge at a CAGR 22.0% from 2017 to 2025.

The total report is present at

Market Insights

Mobile and wireless communication technologies have emerged greatly during the past few decades. Progress of advanced cellular communication is estimated to grow further in the upcoming years, observing adoption throughout different application. The retail industry is one such vertical continuously working towards making improvements to their consumer experience by deploying newer engagement models. Some of them are captivating LED billboards, interactive billboards, and facial analytics/recognition. This makes the retail industry very promising for customer engagement technologies for instance Perimeter Beacon. Smart Beacon is one of the many wireless communication techniques developed in recent years using which the retail firms (outlet stores) can correspond with their prospects.

The Perimeter Beacon market has experienced considerable growth since its first arrival in 2013. Proximity Beacon is equipped with Bluetooth low energy (BLE) and has been confirmed to be an effortless one-way communication channel. Proximity Beacons are available for both open source and closed source platform so because of this, can be used for a variety of applications. Added to that, the installing and operation cost of Bluetooth Beacon is very affordable making it a long-term solution for the retail businesses, and thus improving brand marketing and advertising. Companies are willingly using this new strategy for engaging their buyers. On top of that, Marketing Beacon finds its application in public areas particularly airports, automatic parking systems, navigation inside the buildings and others to guide the people through giving info right to their cell phones.

Beacon market is segmented based on platform, end-use, and geography. Based on the platform, Smart Beacon is classed as open source Perimeter Beacons and closed source Perimeter Beacon. Open source BTLE Beacon usually are applicable for android platform, while the closed source Perimeter Beacon is deployed for IOS OS. Depending on the end-use segmentation, Perimeter Beacons are classified for retail, public amenities, and other applications. The other applications segment contain indoor navigations and healthcare applications.

Around the globe, North America leads the overall Beacon market. Europe succeeds the North American BTLE Beacon market, in terms of revenue. Asia-Pacific is predicted to come out as the fastest developing market for BTLE Beacon technology due to the large potential for the retail industry. BTLE Beacon market is expected to grow tremendously in Asia Pacific during the forecast period.

Competitive Insights:

Smart Beacon market continues to be in its nascent stage, with a small amount of countries seeing their adoption. The market consists of a large number of manufacturers, with the vast majority of them concentrating on developing energy-efficient BTLE Beacons based on open source platform. Beacon suppliers including Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc.,, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and others are developing the technology by increasing life of the battery and enhancing other technical specification in particular operating range. One other major strategy taken on by the market competitors is creating economical Bluetooth Beacon for small retail sectors.

Noteworthy Trends

Continue efforts by the retail industry toward more efficient customer engagement
Bettering worldwide sales channel as a way to sustain and broaden the sales
Consistent growth in wireless communication as well as the smartphone technology
Give full attention to extending the application area of Smart Beacons

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